Here's how the work typically goes.
Build the foundation
"We've got some traction but can't figure out how to get more opps and pipeline." I hear some version of this on every first call. The answer is almost always the same: the foundations aren't in place yet. Get those right, and the programs compound. I build them AI-native from the start, so they scale without scaling headcount.
I look at your business the way a new CMO would on day one: pipeline, revenue, product, positioning, customers, tooling. You get an opinionated assessment: what's working, what isn't, and the ranked actions that will move pipeline.
This does 90% of the analytical heavy lifting for everything that comes after, including your marketing plan.
Starts with the diagnostic, then builds the strategic infrastructure everything else draws from: positioning by buyer persona, ICP, competitive landscape, brand voice, messaging architecture. Scope scales to what you need.
Takes your positioning, ICP, and messaging and makes them visible where buyers look first. Light refresh to full rebuild. I focus on brand coherence, not web development.
Then scale it
The foundation tells you where to aim. The plan ties it to revenue. The execution makes pipeline real.
Pipeline programs, tactics, channels, budget, and quarterly milestones, all built on the diagnostic and tied to your revenue number. This is the plan you'll actually run.
I take the strategy and run it. Embedded in your Slack, your standups, your actual decisions. Content, campaigns, pipeline programs, reporting. The work, not a deck about the work.
Got a specific problem you want to think through with someone who's seen it before? No slides, no follow-up deck. Just the thinking.