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Chapter 3 of 3: Activate & Scale  ·  April 2026 Edition

Build an AI-Enriched
Marketing Team

How to hire, structure, and skill up a marketing team that can actually work alongside AI — without burning out or replacing everyone.

For CMOs & VPs of Marketing  ·  Founders scaling their first team  ·  Marketing leaders rethinking how talent works in 2026
Get Instant Access

Read it now — free.

No paywall. No course upsell. Just a practical playbook for building the team behind the machine.

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What You’ll Learn

Stop patching.
Start building the team.

Most marketing teams weren’t designed to work with AI — they were designed for a different era. This resource gives you the framework to rebuild the talent layer so your machine actually runs.

01
The AI-Native Roles — What roles actually matter in 2026, what to hire for versus develop, and which titles are still just repackaged job descriptions from 2019.
02
Org Design That Scales — How to reorganize around your ICPs instead of functions — and what the org chart looks like when AI is handling 40% of the execution.
03
Your Blueprint by Complexity — The right structure for your stage — Focused, Expanding, Complex, or Enterprise — with realistic TTV benchmarks for each.
04
How to Measure It — The twin gauges (effectiveness + efficiency) and why TTV is the single best indicator of whether your AI-native structure is working.
Build an AI-Native Marketing Team ebook cover
What’s Inside — 9 Sections

The talent playbook,
section by section.

01Why Most Marketing Teams Aren’t AI-Ready
02The AI-Native Skills Stack
03Auditing Your Current Team
04What to Hire For vs. What to Develop
05Interview Frameworks for AI-Native Roles
06The Calibration Model: Knowing Who’s Ready
07How to Restructure Without a Reorg
08Managing Performance in an AI-Augmented Team
09The 90-Day Talent Transition Plan
Ebook preview
Anne-Marie Goulet, Swim Club
Written by
Anne-Marie Goulet
Founder, Swim Club  ·  Former CMO & GTM Leader

I’ve spent 15 years building and scaling revenue systems at Salesforce, Shopify, and WordPress Enterprise. I left the CMO seat to get back to the craft — building, testing, getting first-hand experience with AI in a way most people at my level have moved away from. This resource is what I wish someone had handed me two years ago.

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Read it.
It’s free.

No paywall. No pitch. If you’re building the team behind the machine, this is your playbook.

Get Instant Access

Read it now — free.

Join marketing leaders who are building the team of the future.

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